Today there are many digital options to connect with your customers and promote your products and services. Social media has made it easier to connect with customers, but it does have its limits when it comes to who will see your content and where they can buy your products and services.

You might be wondering if you really need a website for your business and how important it really is.

What is a website?

A website is where you promote and establish all of your business components. It is your HQ.

It is where people go to learn about your business, find products and services and contact your about your products and services.

Without a website, it can be difficult to earn trust with potential customers and may also make it difficult to find your on Google or other search engines.

I have a social media page instead. Isn’t that enough?

Not quite. Social media does have it’s own benefits depending on what products and services you offer. However a website still remains to be the most trustworthy and can be the core of your business.

Think about the way you connect with other businesses to find what you need.

You probably Google the business or the product and then check out their website correct?

You may then locate other social media channels that support their website.

Your website will definitely make a great first impression if it is done right!

Can customers find a business without a website?

Over 90% of people start a search with Google first. If people can find what they are looking for, they will go elsewhere. Having a website gets you that one step closer to being found online.

People form an opinion immediately when visiting a website so you want to also make sure that it is set up correctly and looks good! Starting with a great quality design can make you stand out from the crowd.

How else can a website help a business?

Website can drive valuable traffic to you and can be used to narrow the target of your audience. Some businesses may even consider online bookings, memberships and courses to further promote their business.